Burger King


Pre-sale Design

To introduce the Double Quarter Pound King, Burger King requested we position the the burger as the new, more delicious, juicier option to a Quarter Pounder from McDonalds. After a creative brainstorm, we came up with the idea for a dual between a Burger King burger and McDonald’s burger with the New Double Quarter Pound King being crowned winner in the end. 

The live campaign can be viewed here.

DesktopV_BK triple.jpg